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Taco Bell Interns Say They Came Up with the Doritos Taco

Taco Bell Interns Say They Came Up with the Doritos Taco

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Serving a taco in a shell made of Doritos certainly sounds like the type of thing a bunch of college students would invent, and now some former Taco Bell interns say that’s exactly what happened when they came up with the idea for the Doritos taco 20 years ago.

The Taco Bell Doritos Locos Taco became a real thing in 2012, and has since gone on to be the most successful product in Taco Bell’s history. But according to The Huffington Post, that idea was pitched by a group of Taco Bell interns back in the summer of 1995, and the interns say they have photo proof.

20-year-old Andrea Watt was one of Taco Bell’s summer interns that year, and she and three other students pitched a taco made out of Doritos to company executives as part of an intern competition that summer. They submitted sample promotional materials for the proposed menu item and received feedback from a Taco Bell executive about the idea. Watt still has all those materials 20 years later, along with a picture of her intern team with a big “Dorito Taco” sign for their presentation.

Oddly enough, the Doritos Taco did not win that competition. Watt’s team lost out to a different group that pitched a line of appetizers called “Mexitizers.” The Doritos Locos Taco that debuted in 2012 has netted more than $1 billion in sales.

Watt and the other interns say they aren’t looking for money, but they wouldn’t mind getting a little credit.

“I’m sure I signed away that anything I pitched to them was their property anyway,” Watt said to The Huffington Post. “I would just like someone to recognize that it was a good idea."

The former interns say they’re actually surprised it took so long for the Doritos Taco to become a real thing.

“When I saw it come out, my jaw almost dropped,” Watt said. “I’m surprised it took so long, it was just so obvious to us then. When we did our presentation they were like, ‘It’s not really that marketable,’ and we were like, ‘What?’”

Mark Rader, one of Watt’s team members, said he was stunned when he saw a billboard for a Doritos Locos Taco in Chicago.

“I was like, ‘Oh my God, no way,’” he said. “It’s really a thing. Are people really going to want this?”

Bob Taber, a former executive at Taco Bell’s 1995 ad agency said he did not remember the exact pitch, but he did remember the internship competition.

“I don’t know what the client ended up doing with them, but the client certainly saw all of the pitches,” he said. “It’s not uncommon at all to come up with a new product idea that goes nowhere, but then years later pops up.”

Rob Poetsch, Taco Bell’s director of public affairs and engagement, dismissed the claims, saying that many people have claimed to have come up with the Doritos Locos Taco since its debut.

"Good ideas can come from anywhere, but an idea without execution does not make a successful product," he said in an email to The Huffington Post.

Taco Bell Manager Reveals Its Deepest, Darkest Secrets

Love to Live Mas with Taco Bell? Take an unprecedented look inside what really goes on behind the counter of the fast food joint.

Traditionally, the only way of learning the Bell's secrets would be to get a job taking Chalupa orders and slinging tacos, but one 22-year-old Taco Bell manager has saved customers the trouble of a career change.

The employee of three years opened up to Thrillist about the franchise's best kept secrets, including secret menu items and the weirdest things he has every witnessed on the job.

Ready to step inside the restaurant like never before? Be our guest and keep scrolling to learn the secrets.

Taco Bell's Mountain Dew Baja Blast

Mountain Dew knows people have the urge to "do the Dew" on occasion (or, to all you adrenaline junkies out there, frequently), so they have several varieties of their drink to crack open and pour down your gullet while holding it a foot above your face. However, there's only one fountain version of Mountain Dew you can get exclusively at Taco Bell, and that, friends, is the Baja Blast.

The Taco Bell tagline states the flavor is a " tropical lime storm," and anyone who's taken a big ol' sip to the face knows how very true that description is. There aren't many carbonated drinks that dispense from soda machines with an epic aquamarine color, but then again, Baja Blast ain't your average carbonated drink. Hitting Taco Bell's menu in 2004, the soda's apparently specially formulated to pair perfectly with the flavor profiles of their food. You can find the flavor bottled in some grocery stores depending on the season, but it just doesn't taste the same when it's not fresh from the fountain — and that's something you can only get at Taco Bell.

It took eight years for the company to up the ante and offer the Baja Blast Freeze, which is basically a slushy with the same great taste. Anyone who loves Mountain Dew knows how righteous Baja Blast is, but in order to find yourself lucky enough to snag one straight from a fountain, there's only one place to go.

Chrissy Teigen Eats Taco Bell Doritos Locos Tacos With A Knife & Fork

Chrissy Teigen has plenty of useful and accessible recipes in her best-selling cookbook, Cravings. However, in her everyday life, she employs a few eating habits some people might be afraid to try. For one, she loves pineapple on pizza, which by now we know a lot of people have a real issue with. Teigen also recently told us that she loves toasted everything bagels smeared with butter and topped with peppercinis, which is also a bit unorthodox (albeit absolutely delicious). But even those two unusual snacking combos aren't as strange as the method Chrissy uses when eating some of her favorite fast food from Taco Bell.

Harper's Bazaar and Smirnoff recently joined forces to challenge Chrissy Teigen to a Taco Bell taste test. Since the model has always been quite open about her love for the fast food chain, they wanted to see if she could identify the Taco Bell menu items among other versions of a few dishes. Teigen introduced the video by saying, "I'm going to figure out which one on these plates is Taco Bell, and I think I already know so get ready."

First, she took on the nachos, and she did of course know right away. Immediately after tackling the Nachos BellGrande challenge, Chrissy shared her unconventional approach to eating one of her favorite Taco Bell menu items. She said, "I REALLY love a Cool Ranch Doritos Locos Taco. They don't deliver well. They always come crushed up into a million pieces, but that's when you just put it in a bowl and you eat it fork and knife." We would say that's a pretty good pro tip for hardcore Taco Bell lovers, except many of us probably don't get our TBell delivered. We'll know we've truly made it when we have our Doritos Locos Tacos hand-delivered and maybe even fed to us with a fork.

Watch the full video below to see if Chrissy can pick out a Taco Bell burrito and chicken soft taco. Spoiler alert, she's really good at it.

Like what you see? How about some more R29 goodness, right here?

Inmate claims he came up with idea for Doritos Taco Bell shells

Many an inebriated college student may have thought about how good tacos wrapped in a Doritos shell would taste, but a prison inmate is suing Taco Bell, saying the idea for the fast-food hit was his.

Gary Anthony Cole, 49, filed a federal lawsuit May 15 in Dallas against Taco Bell, which is owned by Irvine-based Yum Brands Frito-Lay, which owns Doritos and Pepsi Co.

Cole claims he created the idea for the Doritos Locos Tacos for his proposed business, Divas and Ballers, years before the product’s 2012 launch, and sent an intercepted letter pitching the idea, according to his complaint.

Cole claims the U.S. Postal Service was in cahoots with the makers of Doritos Locos Tacos.

“This idea and invention was stolen from me through the United States Postal Service mail,” Cole wrote in a letter to the U.S. Department of Commerce, which was attached to his complaint.

Cole submitted in his court documents a separate letter written by a law: “Thanks for your April 25th letter, which we received May 3. By now you should have received the taco documents. Hopefully the stress they caused will be relieved.

“Do not ‘put a knife’ to the staff. That won’t do you, or us, any good. I understand your frustration, but we’re working on the retaliation issue and would ask that you leave it in our hands.”

What the firm referenced was not clear as Cole’s initial letter to them wasn’t included in his court filings.

“Given the unprecedented success of Doritos Locos Tacos, we are not surprised others may seek to claim credit,” Taco Bell spokesman Rob Poetsch wrote in an email. “The reality is, the suit is completely without merit, as our product-innovation team continuously develops and tests new menu concepts, and as a policy we do not accept unsolicited ideas, period.”

Taco Bell representatives pointed to a Fast Co. magazine article that said the creation of the Doritos-flavored taco shell began in a brainstorming session in 2009, after the company’s chief executive issued a directive to reinvent the crunchy taco.

Since its creation, the Nacho Cheese- and Cool Ranch-dusted tacos have drawn considerable attention, in one case heralded in a Daily Beast post titled, “Can This Taco Save America?” -- citing the company’s hiring spree that followed the boom in sales attributed to the reimagined snack.

Cole is incarcerated in a federal prison in Florence, Colo., that is also home to Aryan Brotherhood leader Tyler Bingham and the so-called Underwear Bomber, Umar Farouk Abdulmutallab. According to the Federal Bureau of Prisons, the federal prison “houses offenders requiring the tightest controls.”

Reaper Fries

Honestly, they’re killing the french fry game.

One of the best ever add-ons to Taco Bell’s menu might just been their Nacho Fries. It took years, but the crisp french fries dusted in nacho cheese were not only bursting with flavor, but they gave other fast food fries a serious run for their money.

The Mexican restaurant didn’t want to stop at nacho, so they expanded to Reaper Fries in 2018. The fries were made with Carolina Reaper, which is apparently the world’s hottest chili pepper. They also came with a side of sour cream, though we’re told they weren’t actually that spicy.

Sadly, these fries never made it to the national menu.

Let’s get to it!

Without further ado, here are Freestyle Weight Watchers points at Taco Bell – straight from the app:

Tip: I scan looking at the left-side of the screen focusing on the Freestyle point values first. Then I look at what the menu item is.

Taco Bell Fresco Soft Taco with Shredded Chick
3 Weight Watchers Points

Taco Bell Crunchy Taco
5 Weight Watchers Points

Taco Bell Soft Taco with Beef
6 Weight Watchers Points

Taco Bell Crunchy Taco with Beef
4 Weight Watchers Points

Taco Bell Soft Taco with Chicken
5 Weight Watchers Points

Taco Bell Crunchy Taco Supreme
6 Weight Watchers Points

Taco Bell Cheese Doritos Locos Taco
5 Weight Watchers Points (I swear it is. Surprises me too!)

Taco Bell Nacho Cheese Doritos Locos Taco Supreme
6 Weight Watchers Points

Taco Bell Cool Ranch Doritos Locos Taco
5 Weight Watchers Points

Taco Bell Fiery Doritos Locos Taco
5 Weight Watchers Points

Taco Bell Cool Ranch Doritos Locos Taco Supreme
6 Weight Watchers Points

Taco Bell Shredded Chicken Mini Quesadilla
6 Weight Watchers Points

Taco Bell Fresco Soft Taco with Steak
4 Weight Watchers Points

Taco Bell Chips and Salsa
6 Weight Watchers Points

Taco Bell Chips and Pico de Gallo
5 Weight Watchers Points

Taco Bell Pintos ‘n Cheese
6 Weight Watchers Points

Taco Bell Grilled Steak Soft Taco
6 Weight Watchers Points

Taco Bell Fresco Soft Taco with Beef
5 Weight Watchers Points

Taco Bell Mini Skillet Bowl
4 Weight Watchers Points

Taco Bell Seasoned Rice
3 Weight Watchers Points (not sure I understand this one, but it’s straight from the app)

Taco Bell Black Beans and Rice
4 Weight Watchers Points (beans must bring it down. They are full of fiber)

Taco Bell Cheesy Roll-Up
6 Weight Watchers Points

Weight Watchers Points for Taco Bell Breakfast Menu

Taco Bell Breakfast Egg and Cheese Soft Taco
4 Weight Watchers Points

Taco Bell Hashbrown (or is it “hash brown?)
5 Weight Watchers Points

Taco Bell Breakfast Sausage Soft Taco
7 Weight Watchers Points

Taco Crunchwrap (TikTok Wrap Hack)

This recipe for a Taco Crunchwrap is basically if the &ldquofamous tiktok wrap&rdquo and the Taco Bell Crunchwrap got married and had a perfect delicious little baby. You&rsquore gonna want to make this one yesterday!

I&rsquom not a TikTok person and I probably never will be, but if I&rsquove learned one thing it&rsquos to never say never. I just have enough social media in my life between Instagram and Facebook. However, sometimes it&rsquos hard not to see the viral tiktok videos because they happen to cross over into different social media spaces like Instagram and Facebook. This particular TikTok video is one of the only ones that really has gotten my attention, soon after I saw it it invaded my dreams and I couldn&rsquot get the idea for one of these, but Crunchwrap style out of my head!

I know some of y&rsquoall are a little annoyed with seeing them everywhere, but lemme tell ya this&hellip Can you imagine how crazy it was when someone decided to start making pancakes or quesadillas or cheese and bacon on burgers. Cooking is meant to be creative and new techniques are meant to be made. I&rsquom here for it.


Have you ever tried folding a homemade crunchwrap? It&rsquos one of the top ten most annoying things I&rsquove ever done. And guess what? Eric, Pepper, and I LOVE homemade taco crunchwraps. However, I can count on one hand the number of times I&rsquove made them because they&rsquore just awkward to fold, heat on the skillet, and I can never find the right sizes of tortillas and tostadas. When I saw this new method on folding a tortilla taking over the internet my brain instantly went to homemade taco crunchwraps!

I&rsquove been making these wraps now since early January and we&rsquove already had them probably 8 times. They are in fact my new favorite food group.

How to make and fold a Taco Crunchwrap:

Start off by grabbing a large 10 inch burrito size tortilla. You can find these at any grocery store where you find the other tortillas. You can definitely use a lower point/calorie/carb tortilla, but I&rsquove found that it&rsquos worth using the large tortilla because it fits all of the toppings perfectly. Sometimes using the real thing is just much better. Cut a line in the middle half way across the shell.

The filling ingredients for one crunchwrap:

  • 2 tbsp fat free refried beans
  • 1/4 cup cooked 93/7 fat ground beef thats seasoned with taco seasoning
  • 2 tbsp reduced fat shredded cheese
  • 2 tbsp nacho cheese dip. I&rsquove used the brand Fritos mild cheddar and jalapeño cheddar! There&rsquos a few different brands. Look in the chip aisle at the grocery store or where the salsas are!
  • 1 tbsp non fat greek yogurt (you can use light sour cream here too)
  • 8 bite size tortilla chips. I use the Tostitos brand. Obviously any brand/type of crunchy tortilla chip will work here, just be sure to measure if you care about points/calories it should measure to be around 50 calories or 1 WW point to work out the same.
  • about 2 tbsp finely chopped lettuce and onion
  • 1 tbsp salsa or a couple diced cherry tomatoes

My advice is to make and prep all of the ingredients and have them in the fridge to make multiple Taco Crunchwraps for dinner or for quick lunches! 3 out of the 4 weeks of January I have had these items in different containers to grab and make them in a moments notice. You could also easily make this work with leftovers from Taco Night!

If you want to make more than one crunchwrap then double, triple, quadruple the ingredients!

So, if you&rsquove never seen the famous video then here&rsquos the gist of it. You take a tortilla and basically create four &ldquoquadrants&rdquo. Put different ingredients in each quadrant then fold it three times so it&rsquos kind of like a triangle. Some argue that it&rsquos a complicated quesadilla and I have to agree for some things, but as a taco bell crunchwrap dupe? It&rsquos genius. The picture explains this step much better than I can actually write out so just look at that. Haha

You don&rsquot have to put the ingredients in this exact order. I recommend making sure that the chips and the ground beef are on top of the nacho cheese because those are &ldquoloose&rdquo ingredients and the cheese gives them something to stick to. You can change things around a bit depending on taco preferences like no tomatoes/onions if that&rsquos not your thing. Use chicken instead of beef. If you don&rsquot love refried beans, cut them out. It&rsquos your kitchen you make the rules.

First, fold the left bottom side up.

Then, both of the left quadrants over onto the upper right quadrant and then fold it down onto the last quadrant. I&rsquove never used the word &ldquoquadrant&rdquo so much in my life. I really hope this is the correct way to use it. 😂

Spray each side of the wrap with a little cooking spray and either throw it in the Air Fryer at 350 for about 5-6 minutes (or until lightly golden brown) or heat up a skillet and warm the wrap up for a minute or two on each side until golden brown. You can also just not heat it up, but I would make sure the fillins that need to be heated (mostly the refried beans and beef) are heated up.

I&rsquove seen some people put it in a panini press. I&rsquom not fancy enough to own a panini press. Ha!

And there she is, folks! It&rsquos just total delicious perfection.

Pour some taco sauce on it and you&rsquove got yourself a seriously delicious &ldquokind of&rdquo copy cat Taco Bell Crunchwrap.

In &ldquoskinny-ish&rdquo world this homemade crunchwrap cuts off about 6 WW points & 180 calories from the OG version and I personally think it&rsquos much more delicious. The folding technique is also MUCH easier which is honestly the most important part to me. Haha

I hope you enjoy this so much! Let me know if you try it in the comment section below. I sure do appreciate when you take a minute or two when you have the time to stop back by and rate the recipes that you try.

If you need another taco-y idea for dinner try my incredibly popular Chicken Street Tacos! Mexican Steet Corn would also make an excellent side dish for these!

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Taco Bell Will Ax Nine Items in Menu Revamp

Fast food menus follow a spectrum. At one end are chains like In-N-Out, featuring a minimalist menu of tried-and-true favorites that rarely changes. Taco Bell leans towards the other end: chains with a large menu regularly accentuated with buzzworthy new items intended to lure in customers. The problem with the latter strategy is that menu bloat becomes almost inevitable. And so Taco Bell has decided it&aposs time for a little autumn "spring cleaning" — streamlining their menu and axing nine items altogether.

Likely the biggest names getting the boot are two of Taco Bell&aposs popular Doritos Locos Tacos flavors. Both Cool Ranch and Fiery Doritos Locos Tacos have been sent packing. But probably a more surprising removal is the Double Decker Taco. I hate to admit it, but I was a fan. Plus, the Double Decker Taco is just a soft tortilla shell wrapped around a crunchy taco, so it wouldn&apost appear that Taco Bell is reducing the number ingredients behind the counter by getting rid of this one. As for the rest, customers can also say goodbye to the Beefy Mini Quesadilla, Chips & Salsa, the Chipotle Chicken Loaded Griller, the Double Tostada, the Power Menu Burrito, and the XXL Grilled Stuft Burrito.

Watch the video: Taco Bell Flamin Hot Doritos Locos Tacos Review!